Business Development

The Gatti Group is affiliated with numerous organizations both domestically and internationally. Partners have been key executives in companies ranging from multi-nationals to start-ups and can open doors in most customer situations.

Each Gatti Group partner has unique relationships with customers across a wide market segment and also know top executives in potential strategic partners. The Gatti Group has worked with Channel Partners and Distributors across industry segments and can help connect VARS with your business to maximize sales.

The Gatti Group can place interim business development managers responsible fora number of techniques focused on attracting new customers and penetrating existing markets. Techniques used include:

  • assessment of marketing opportunities and target markets
  • intelligence gathering on customers and competitors
  • generating leads for potential sales
  • advising on, drafting and enforcing sales policies andprocesses
  • follow-up sales activity
  • formal prposal and presentaion management
  • account planning and performance monitoring
  • proposition development and campaign development

Business-development roles may have one of two modes:

  1. sales-oriented (client-facing); or
  2. an operational function to support sales.

In a sales role, business development managers concentrate on developing strategic-channel relationships and general sales. Small to medium-sized companies engage the Gatti Group to start the “Go to Market” model and generate first sales.

For larger and well-established companies, especially in technology-related industries, business development managers set up and manage strategic relationships and alliances with other, third-party companies. In these instances the companies may leverage each others’ expertise, technologies or other intellectural property to expand their capacities for identifying, researching, analyzing and bringing to market new businesses and new products.

Business-development focuses on implementation of the strategic business plan through equity financing, acquisition/divestiture of technologies, products, and companies, plus the establishment of strategic partnerships where appropriate.